Welcome back,
Thank you to continue reading and support us. As an idea, or we could say as a business or project there is a process. We have our team and internal support that we relay in the day-to-day. But, there is an important aspect that we could forget... it is the customer who supports the operation of the idea.
They (the customer or client) are also have the dedication to their experience. In order to put some faces and steps they are:
Awareness
Consideration
Purchase
Retention
Advocacy
Here you can find a graph according to different marketing tools. Each of them, or all of them could be overwhelming but they need to pay attention. Depending on the stage that you are in your business, you could apply one phase or all of them. Or you might choose on bullet point for each of them to start the implementation, and later you can add more.
How to prioritize them? Well, first talk with your team, and identify which one you already have and the budget. If you don't have any or you don't know how you start. You can check another post that we already published like "Grow your project with a website to support your community" or Positivity in Social Media.
Good luck and we are here if you have any questions.
Gabriel Ocaña